A Easy TikTok Engagement Calculator (+5 Tricks to Enhance Engagement)

With greater than 1 billion monthly active users and 3 billion global installations, TikTok has shortly turn out to be some of the partaking social media platforms on the earth. Not solely does the platform usher in huge crowds, nevertheless it additionally boasts the highest engagement rates on social media.

For entrepreneurs, TikTok opens up a world of shoppers who will not be solely extremely engaged but in addition consistently active. Does this imply you possibly can simply present up, submit some content material, and begin seeing outcomes? Sadly, no.

Being profitable on TikTok requires natural likes, shares, feedback, collaborations, and extra. This sort of engagement shouldn’t be distinctive to the platform, however securing it’ll look totally different than on Instagram or Fb.

On this article, we’ll educate you easy methods to calculate TikTok engagement charges and offer you easy tricks to enhance engagement on the platform. We’re solely going to concentrate on real engagement right here, so that you received’t discover any data on shopping for likes or joining engagement pods (though here’s how that worked out for us on Instagram).

What we are going to do is educate you easy methods to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and easy methods to give your self a lift in case your engagement charges are falling brief. Should you’re able to take the following steps, learn on.

What does TikTok engagement mean?

Before we dive into our TikTok engagement calculator, let’s first define what we mean by “engagement.”

For the most part, anything that gets someone’s attention can be considered engagement. This includes likes, comments, shares, and views.

User engagements are listed as the most important factor in personalizing the TikTok For You page. This implies the extra customers like, share, remark, and work together along with your content material, the extra probably you’re to be discovered organically.

Entrepreneurs seeking to enhance the success of TikTok campaigns will wish to concentrate on analyzing these metrics and optimizing them over time. Right here’s a fast rundown of what these engagement charges can inform you:

  • Feedback: What are folks saying about your video? Are they offering suggestions or simply leaving a easy message? Feedback may be an effective way to gauge how individuals are reacting to your content material.
  • Shares: What number of instances has your video been shared? This tells you the way influential your video is perhaps.
  • Likes: How many people liked your video? This can be a good indicator of how in style your content material is and the way far it’ll attain.
  • Views: How many individuals watched your video? Use this to find out in case your content material is displaying up on consumer feeds and is catching their consideration.
  • Complete playtime: Do folks watch your video to the top? This could be a signal that you just’re retaining them engaged. This metric may be particularly useful when evaluating your content material to competitor content material.

Discover a full checklist of TikTok analytics and metrics here.

Is engagement excessive on TikTok?

TikTok is understood for its excessive natural engagement charges. In truth, research have proven that engagement on TikTok is 15% stronger than on different platforms.

What makes TikTok so partaking?

Effectively, the app prides itself on selling authenticity, pleasure, and distinctive experiences for its consumer base. This will likely sound like jargon, however a 2021 Nielsen study discovered that 53% of TikTok customers really feel they are often themselves on the platform. One other 31% really feel the platform “lifts their spirits”. Globally, on common, 79% of customers really feel TikTok content material is “distinctive” and “totally different”, even in terms of promoting.

It’s clear that if an app could make you be ok with your self, enthusiastic about discovering new content material, and provides you area to be authentically inventive, you’re going to wish to come again for extra.

Tips on how to calculate engagement on TikTok

TikTok engagement charges are a measure of how profitable your content material is in partaking with the app’s customers. There are various methods to calculate engagement rates, however listed here are the 2 formulation we like finest:

((Variety of likes + Variety of feedback) / Variety of Followers) * 100


((Variety of likes + Variety of feedback + Variety of shares) / Variety of Followers) * 100

Should you’re seeking to calculate your TikTok engagement charges utilizing this method, yow will discover like, remark, comply with, and share metrics within the TikTok Analytics platform.

What is an effective TikTok engagement price?

Average engagement rates on most social media channels sit at round 1-2%. However that’s to not say that’s your glass ceiling. At Hootsuite, we’ve seen engagement rates as high as 4.59% on platforms like Instagram.

Good engagement charges for TikTok range between manufacturers and industries. In response to our analysis, a great TikTok engagement price may be anyplace from 4.5% to 18%.

It’s vital to take into account that engagement charges are sometimes larger for manufacturers and creators with bigger followings. For instance, Justin Bieber has seen TikTok engagement rates as high as 49%.


♬ maejor jingle bell rock remix – Justin Bieber

There are various elements that may have an effect on your TikTok engagement charges, so it’s vital to experiment with totally different content material and see what works finest for you. Should you really feel your TikTok engagement charges are too low, don’t fear! We’ve received some suggestions that will help you enhance your engagement under.

TikTok engagement calculator

Now that you realize what to search for, use this straightforward Tiktok engagement calculator (click on on the blue field under to entry) to measure your efficiency.

To use this calculator, open up a Google Sheet. Click the “File” tab and select “Make a copy”. From there, you can start filling in the fields.

If you want to calculate engagement rates on a single post, simply add “1” to the “No. of Posts” section.

If you want to calculate engagement rates across multiple posts, add the total number of posts into the “No. of Posts” section.

How to increase TikTok engagement: 5 tips

Increasing engagement on any social media channel can be tricky. Luckily, TikTok is thriving with daily active users, engaged consumers, and creative content.

Here are five ways you can increase your TikTok engagement.

1. Use the Q&A feature

In March 2021, TikTok released a new feature that lets creators add question and answer sections to their profiles. This operate is on the market to all customers and may be discovered below your bio.

Questions may be submitted by way of a submission field which is able to then showcase them on the creator’s web page. Customers can even like feedback inside this window.

As soon as questions are posted, the creator can reply to them with a video. This can be a nice method to create highly-relevant content material in your followers and enhance engagement.

Tip: Ensure you reply to as many questions as attainable! The extra engaged you’re along with your viewers, the extra they’ll have interaction along with your content material

To make use of the TikTok Q&A characteristic, comply with these steps:

1. Navigate to your TikTok profile and click on the three strains within the high proper nook

2. Click on Creator instruments

Settings and Privacy Creator Tools

3. Click on Q&A

Creator Tools Add Q&A

4. Add your personal questions or reply questions from others

option to add additional questions under Q&A section

2. Reply to feedback with video content material

Everyone knows interacting along with your viewers by way of feedback and messages is a vital a part of boosting engagement. Whereas many social platforms limit feedback to textual content solely, TikTok has launched video replies to its checklist of options.

Replying to feedback with video is a enjoyable method to shock your viewers and make them really feel seen. They may admire that you’re personally responding to them and interacting with them by way of the platform.

Plus, it opens up plenty of alternatives for humour!

To answer to a remark with a video, comply with these steps:

  1. Go to the remark part of considered one of your movies and click on on a remark you wish to reply to
  2. Click on the pink video digicam icon that exhibits up on the left
  3. Select Report or Add and add your video to the remark

Need to reply to a remark with a video? Now you possibly can! Obtainable now for all customers!

♬ original sound – TikTok

3. Use analytics to tell new content material

TikTok analytics supply a wealth of insights into who’s watching your content material and the way they have interaction with it. This info might help you to create new, distinctive content material that you realize your viewers will love.

Begin by understanding the demographics of your viewers: their age, gender and placement. Understanding this info will provide help to share related content material that appeals to them particularly.

You can too use analytics to see which of your movies are hottest, and what kind of content material is resonating along with your viewers. This info might help you to create extra of the identical, or experiment with new genres and kinds.

After you have a great understanding of your viewers, it’s time to begin partaking with them.

Like and touch upon their posts, reply to feedback and DMs, and comply with accounts that you just like and relate to. This can assist expose your account to a bigger viewers, and others shall be extra more likely to work together along with your content material as properly.

4. Leverage Sew and Duet options

Sew and Duet are two fully distinctive options solely accessible on TikTok. These extremely partaking instruments can go a good distance in boosting engagement charges on TikTok, they usually’re very easy to make use of.

The Sew characteristic lets you add a part of another person’s video to yours. Movies may be trimmed right down to your required size after which filmed with content material you’d like so as to add.

One of the best ways to make use of this characteristic is to ask a query in your video that may encourage folks to Sew with you. This can assist enhance engagement and begin conversations with different customers.

Right here’s an instance of a Sew in motion:


#stitch with @nasouin go take a look at his content material btw 🙂 #fyp

♬ original sound – BLM

The Duet characteristic permits you to add your content material to a different consumer’s video. Duets usually characteristic movies with singing and dancing in them, therefore the title.

In a Duet, each movies will play facet by facet on the app so you possibly can see each movies on the identical time. These are additionally nice for response movies, imitation movies and skits.

Duet chains have additionally been rising in recognition. A Duet chain occurs when a number of customers create a Duet collectively. The extra creators that take part, the extra in style the chain turns into. You’ll be able to see examples of those chains by looking for #DuetChain on TikTok.


#duet with @bigbizvizz Undoubtedly received the total protection ✍️ #TikTokPartner #LearnOnTikTok

♬ original sound – Austin Vizz

5. Interact with different customers

In response to TikTok, 21% of users feel more connected to brands that touch upon different folks’s posts. A further 61% prefer it when manufacturers take part in a pattern.

If you wish to increase your TikTok engagement charges, begin by partaking with different customers. Touch upon their movies, like their posts and reply to their feedback.

This can provide help to construct relationships with the group and create a extra private connection along with your followers.

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