3 Efficient Methods to Rapidly Establish Your SaaS Model’s Prime search engine optimization Opponents

The creator’s views are solely his or her personal (excluding the unlikely occasion of hypnosis) and should not all the time mirror the views of Moz.

There are over 22,600 software-as-a-service (SaaS) corporations on the planet proper now, in keeping with Crunchbase.

On Capterra, there are greater than 800 software program classes.

Analysis by Statista signifies that the market measurement of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020.

What do these figures present? It’s easy. The SaaS trade panorama is changing into extra aggressive by the day.

To remain on high of your sport as a SaaS enterprise, it’s essential to establish the businesses you are competing with from an search engine optimization standpoint. That manner, you’ll know the content material methods to give attention to, the key phrases to focus on, and the kind of backlinks to accumulate. On this publish, you’ll be taught three efficient methods to do that rapidly.

Why care about your search engine optimization opponents as a SaaS model?

If you happen to don’t know your search engine optimization opponents, you’re leaving a lot on the desk, whereas they occupy the highest spots on the SERPs.

1. You’ll be able to establish the highest key phrases they’re concentrating on and the way they’re buying backlinks to assist your personal methods.

By figuring out the businesses competing towards your SaaS model, you’ll know the highest key phrases they’re concentrating on. That manner, you’ll be able to give attention to these key phrases that may generate certified visitors and drive person signups in your SaaS. This streamlines your key phrase analysis course of.

Realizing your high search engine optimization opponents can also be an effective way to carry out a link gap analysis. That manner, you’ll be able to know the kind of backlinks they’re buying and the place they’re getting them from. This lets you establish related web sites which are extra prone to hyperlink to you.

2. You’ll be able to determine the aggressive edge you’ve over them

If you happen to don’t know who your high opponents are, you will not be capable of discover the search engine optimization alternatives to give attention to to drive progress for your online business.

Take, as an illustration, in the event that they focus extra on high-volume, top-of-the-funnel key phrases. If you happen to then go after middle- and bottom-funnel key phrases, it may provide you with a aggressive edge.

3. You’ll be able to perceive their greatest drivers of progress and conversion.

Most SaaS corporations optimize their weblog posts, touchdown pages, and product pages for conversions. It is because they measure progress by the variety of signups and paying clients that they’ve.

By figuring out your search engine optimization opponents, you’ll be able to know the sort of CTAs and buttons that work effectively in your area of interest. That manner, you’ll have a greater understanding of the conversion strategies that can drive growth in your SaaS enterprise.

3 ways to establish the search engine optimization opponents of your SaaS model

Listed here are three techniques you’ll be able to strive as we speak to establish your SaaS model’s high search engine optimization opponents.

1. Use search engine optimization instruments

search engine optimization instruments have entry to giant quantities of knowledge for various web sites and niches — and so they’ve analyzed and categorized this info in your personal use.

For instance, SEMrush has the Market Explorer software, which lets you discover potential opponents for your online business. Ahrefs additionally has a competing domains report within the Website Explorer software. This lets you establish the web sites competing along with your SaaS, based mostly on the sort of key phrases you’re rating for.

You too can use the Moz Pro True Competitor tool to establish the highest search engine optimization opponents in your SaaS model. Right here’s the way it works: Let’s say you need to establish the highest search engine optimization opponents of Moz. With this software, you will discover that info inside a number of seconds.

The very first thing that you must do is enter the next particulars within the software:

  • Most well-liked market: The precise location you’re concentrating on

  • Area kind: The kind of area

  • Area identify: Your web site URL

When you enter this info and hit the “Discover Opponents” button, you’ll get an inventory of high 25 opponents:

As you’ll be able to see, web sites competing with Moz on the SERPs aren’t restricted to software program manufacturers alone. They embrace others resembling:

  • Google

  • Search Engine Journal

  • Hubspot

  • Search Engine Land

  • Wordstream

  • Backlinko.

This software additionally has the Overlap and Rivalry metrics, to filter your high opponents.

The Overlap metric filters your high opponents based mostly on the shared key phrases you each rank for on the primary web page of Google. The Rivalry metric makes use of components like CTR, DA rating, the amount of shared key phrases, and so forth. to establish essentially the most related opponents in your SaaS.

After figuring out your high search engine optimization opponents, you’ll be able to carry out an in-depth evaluation of at most 2 of them, to know the key phrases they’re concentrating on.

2. Survey or interview your new and current clients

If somebody indicators up in your SaaS product, likelihood is that they’ve demoed or tried out different choices earlier than deciding to go together with yours. It is also doable that they’ve simply churned from one in every of your opponents to change into a buyer.

This reveals that they’ve an concept of who your direct and oblique opponents are. To get this info, all that you must do is attain out and interview them one after the opposite. This may very well be by speaking to them by way of a fast name, sending a brief survey for them to fill out, or asking them in the course of the onboarding course of.

Listed here are some questions you’ll be able to ask clients to establish your high opponents:

  • What instruments had been you utilizing to [solve X problem] earlier than attempting out our product?

  • If you happen to’ve by no means used any software earlier than, how had been you capable of clear up this drawback prior to now?

  • What made you interested by attempting out our product?

  • When did you understand {that a} software​ like ours is what you want proper now?

  • How a lot analysis did you do to resolve on our product? What are another, related instruments you found in the course of the analysis course of?

3. Carry out a Google search concentrating on your SaaS use instances and options

Performing a Google seek for the use instances, options, and issues your software program solves is an effective way to establish your high search engine optimization opponents. That is efficient as a result of most corporations rating excessive on Google are investing in search engine optimization.

Use the “associated:web site” superior search function

This search operator reveals you different web sites associated to the one you seek for on Google.

Let’s say you need to discover web sites like salesforce.com. You’ll be able to seek for “associated:salesforce.com” on Google. The outcomes on web page one are a few of SalesForce’s high SERP opponents:

Seek for the use instances of your software program

In case your software program helps SaaS corporations onboard and activate new customers, one in every of your core use instances is “person onboarding”.

If you happen to search “person onboarding software program” on Google, you’ll unlock opponents who’re both bidding for or rating organically for the key phrase.

Among the web sites concentrating on this use case on Google embrace:

  • Appcues

  • Userpilot

  • Apty

  • Userflow

Apart from that, there are SaaS manufacturers paying to rank on the primary web page of Google for this key phrase.

Seek for your SaaS options

One of many core options of the Moz software is the “rank monitoring” function. To establish the web sites which have the same function, you’ll be able to enter that key phrase on the Google search bar.

Right here’s the end result it returns:

As you’ll be able to see, other than Moz, different competing web sites for this function embrace:

  • Hyperlink-Assistant

  • Ahrefs

  • Rank Tracker

  • Spyfu

  • SEMrush

Seek for your SaaS jobs-to-be-done (JTBD)

As an instance you run an internet video modifying software program, one of many issues that your viewers more than likely have is “easy methods to add a picture to video”.

By performing a Google seek for this question, you’ll see a end result that appears like this:

This reveals that among the high search engine optimization opponents within the on-line video modifying house embrace:

  • Kapwing

  • Veed

  • On-line Video Cutter

  • Flixier

  • Movavi


If you happen to don’t know the SaaS corporations you’re competing with, they’re going to depart you behind and dominate your area of interest.

On this publish, you’ve realized three efficient methods to establish your high search engine optimization opponents as a SaaS model:

  1. You should utilize an search engine optimization software program such because the Moz True Competitor software to seek out your opponents and know the key phrases they’re concentrating on.

  2. You’ll be able to attain out to new and current clients, to seek out out the options they’re evaluating you with.

  3. You’ll be able to search Google in your SaaS product’s options and use instances. This reveals you the businesses possible competing along with your model on the SERPs.

Ever tried any of those techniques earlier than? Kindly share which ones labored rather well in your SaaS model within the Q&A.

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